After 10 years in the London advertising industry Lucy left her position of Board Director at Leo Burnett to join Max in setting up Askew Nelson.

During that time in London Lucy worked on the management of various business and marketing projects for such clients as Vodafone, Lloyds TSB, McDonald's, COI and Coca Cola. Each project demanded the application of the right mix of marketing strategy and tools covering the whole gamut from online promotions, through direct marketing to TV advertising.

Lucy will be drawing on this experience to manage the client service, business administration and marketing promotion of Askew Nelson.